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Saturday, April 24, 2010

PEMILIHAN ALTERNATIF INVESTASI MODAL....

PENGARUH EMOSI NEGATIF DALAM PEMILIHAN ALTERNATIF INVESTASI MODAL: PERBANDINGAN KEPUTUSAN INDIVIDU DAN KELOMPOK

JESICA HANDOKO
Unika Widya Mandala Surabaya

ABSTRAKSI

One kind of managerial decision that affect organization’s viability is capital investment decision. This decision needs long-term commitment from organization resources. Traditionally, managers choose capital investment project which give the highest expected financial return. This research will be conducted for two purposes. First, to test the effect of negative emotions (as one kind of non-financial factors) in capital investment decisions, and second, to test the effect of group decision in controlling the negative emotions’ effect. A 2x2 mixed-subjects experimental design will be conducted to test Faculty of Economics’ undergraduate students in randomly assignment. Analyzed data using non-parametric statistical tests supported both hypotheses. This result consistent with prior research that suggests decision makers should consider both financial data and affect reactions when evaluating investment alternatives. Furthermore, management should also consider the effectiveness of group decisions.

Keywords: Capital investment, Negative emotion, Group decision.

* Pengaruh Emosi Negatif Dalam Pemilihan Alternatif Investasi Modal
* Simposium Nasional Akuntansi 10 - Makassar

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